Target to Price Match Amazon

Online Competitor Price Policy Match

Grocery, Apparel, Home Decor, and Furniture

Target will now price match Amazon on a variety of items, including grocery, apparel, home décor, and furniture. This is a major change for Target, which has traditionally not matched prices with online retailers. The policy change is effective immediately and will apply to both in-store and online purchases. Target said it made the change in response to customer feedback.